GEOGRAPHICAL INDICATION AND INCOME AND EMBROIDERY ASSOCIATIONS OF NORTHEAST BRAZIL – SOCIOECONOMIC PROFILE OF ASSOCIATES

Resumo

Geographical Indications (GIs) are seals that identify products or services that are characterized by the place from which they originate. They were instituted by Law No. 9,279 of May 14, 1996, known as the Industrial Property Law, which regulates rights and obligations related to industrial property and instituted two types of GIs, the Geographical Indication of Origin (IP) and the Denomination of Origin (DO) and can bring innumerable advantages to the producer, the consumer and the economy of the region and the country, allowing benefits such as increase of the value added of the product or increase of income of the producer. Associations are organizations of people with a common focus, needs and goals. Craft associations seek income generation and product appreciation, and certified craftsmanship is synonymous with a quality product accompanied by historical and cultural value. The researched associations are composed of women who seek sustainability with their work. The profile of the associates of three associations of lace and embroidery with GI certification located in the northeast of Brazil is presented here. The research was initiated through a descriptive and documentary bibliographical survey, developed through contents published in theses, dissertations and scientific articles of the main databases available, books and articles of periodicals, followed by field research carried out in two stages, the first one in 2018 and the second in 2019.