BOBBIN LACE OF THE SAUBARA-BAHIA: ANALYSIS OF GEOGRAPHIC INDICATION POTENTIAL

Resumo

Bobbin lace plays an important role in the culture of the Saubara region, a municipality in the State of Bahia, as it represents the skill and creativity of the city's artisans, with women being the main artisans responsible for preserving and perpetuating this tradition. The objective of this article is to analyze the potential for registering the Geographical Indication (GI) of Bobbin Lace in Saubara-Bahia, using the Methodology for Identification of Potential Brazilian GIs from the Micro and Small Business Support Service (SEBRAE). The research is classified as exploratory, qualitative, and collects bibliographic and documentary data and interviews with sector representatives. The analysis reveals the potential of the GI, and a significant movement towards registration by the association that represents the municipality's artisans is already observed, characterizing the lace as a product of local tradition. However, there are challenges, such as occasional confusion with similar products and limited consumption in Brazil. Bobbin lace is a refined product appreciated abroad, with a large part of production destined for export and in view of the analysis of the new criteria, it was possible to conclude that there is a high potential for the region to obtain GI registration.