LAVANDA DENTATA OF MORRO REUTER DO RIO GRANDE DO SUL AND ITS POTENTIAL FOR GEOGRAPHICAL INDICATION

Resumo

The protection conferred by a Geographical Indication in a given area promotes its regional development by adding value and bringing protection to its products or services, this article aimed to analyze the potential of Geographical Indication of the Region of Morro Reuter. The research seeks to analyze the production of lavender dentata cultivated in Morro Reuter, a municipality located 63.8 km from the capital of Rio Grande do Sul, Porto Alegre, in the State of Rio Grande do Sul, and the possibility for the place to become a possible geographical indication. The SEBRAE methodology was used, which brings a qualitative approach, based on an exploratory research used to identify problems and solutions that help the producer to organize himself and thereby develop a vision of entrepreneurship so that the production of lavender dentata is recognized, according to its characteristics, qualities and notoriety. Bibliographical and documentary techniques are used to support the subject. According to the results achieved, some indicators point to the need to strengthen the Association of Producers of Morro Reuter to organize and expand the production chain, investing in research and tests to prove the effectiveness of the products produced and explore the potential of the region. investing in tourist attractions, as the city is part of the Romantic Route, a place where thousands of tourists visit the city of Gramado. It is concluded that there is a potential for Geographical Indication for indication of origin, however it is necessary that the notes mentioned above are worked on so that there is the consolidation of a GI.