POTENTIALITY OF GEOGRAPHICAL INDICATION OF THE CIGAR FROM THE RECÔNCAVO BAIANO FROM THE PERSPECTIVE OF SEBRAE'S METHODOLOGY.

Resumo

This article aims to analyze the potential of registering the Geographical Indication (GI) of the Recôncavo Baiano Cigar from the “Methodology for Identification of Potential Brazilian GIs” from the Support Service for Micro and Small Companies (Sebrae). The Cigar is a product of local, intergenerational tradition, with tacit knowledge, being passed down from time to time. For this research, a review of the literature, by IG, was adopted, with active searches for the development of the Recôncavo Baiano Cigar. Thus, according to the critical and structural questions of Sebrae's methodology, an exploratory qualitative research was carried out with a survey of primary and secondary data that holds information from Potencial IG, in addition to interviews with a representative of Sinditabaco and Sebrae. In this search for information about the Charuto do Recôncavo Baiano, it was verified its culture inserted in the community, mainly in the Mata Fina region, which has a culture of years and traditions, where there is a great movement of the respective record, with information that characterizes it. or as a product of local tradition. It is concluded that the product is often confused with cigarettes, which hinders, but does not prevent, its registration process. However, this fact has limited consumption in Brazil. It is a refined product, well accepted abroad, and almost all production is exported.