RENOTORY OF HANDMADE CERAMICS FROM SERRA DA CAPIVARA

Resumo

Crafts preserve stories, beliefs and traditions, and can contribute to local socioeconomic development. In Brazil, you can find artisanal products made of wood, stones, basketry, lace and ceramics, as occurs in the Serra da Capivara National Park. Geographical Indications (GI) can contribute to the recognition of crafts as well as adding value, recognize the reputation, quality and characteristics of products. Given the possibility of adding value to products conferred by a GI and the contribution of handicrafts to the local economy, this article aims to carry out a prospective study on publications involving the production of artisanal ceramics in Serra da Capivara and the asset records of the Intellectual Property regarding this production, aiming to evaluate the notoriety of Serra da Capivara as a center for production and manufacture of handcrafted ceramic products. For this, scientific articles and reports that address the production were analyzed, and documents of trademarks and/or patents related to the manufacture of these products were searched from the database of the National Institute of Industrial Property - INPI. In addition to scientific publications in periodicals and reports that highlight the production of artisanal ceramics, the registration of a trademark referring to the production of handmade ceramics was identified at INPI. Due to the evidence of recognition of the production differential, its commercialization and the exhibition of its products in museums and cultural fairs, it is concluded that the handmade products of Serra da Capivara have the potential for notoriety, configuring an opportunity to request a GI.