IMPACTS OF GEOGRAPHICAL INDICATION FROM THE ARTISAN’S POINT OF VIEW

Resumo

The Geographical Indication can awaken in the community the need to protect local traditions, added to the legal protection it provides, suggests a stimulus to economic growth, since it can increase the income of producers and traders. The objective this paper is to identify if there was a valorization of the product from this protection, from the perspective of the Artisans of Divina Pastora, SE. This is a case study with a pilot test to align research goals. Once this step was completed and corrections were made, the questionnaire was validated by specialists. The sample was composed of 40 subjects directly involved with the work of the Irish Income, which gives us a sample of 20% of the universe considered. The results indicate that there is interest from different ages in learning, and the trade and consumer demand for pieces made from Irish income are favorable points for the tradition to continue to bear fruit. The Artisans seek to produce pieces that please the consumers, innovating without losing the origins. Irish income entice women to perform this trade as it is a welcome addition to household spending.