GEOGRAPHICAL INDICATIONS IN BRAZIL: A POST IG ANALISYS.

Resumo

Implementing Geographic Indications (GI) in Brazil have been motivated mainly by the economic advantages achieved by traditional European products from GI. However, the adoption of economic advantages as the main motivator of GI in Brazil can represent a risk when the entities are not prepared to constitute and coordinate solid management processes. The objective of this work was to identify the main motivators to implement the GI in Brazil, to evaluate the managerial capacity of the entities after the constitution of the GI and to know if the proposed objectives have been achieved by the Brazilian GI. A survey was sent to the 71 producers organizations representing the GI already recognized by the Instituto Nacional de Propriedade Industrial (INPI). The results show that the GI have been mostly encouraged by the Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (Sebrae) and motivated from a primarily economic perspective. Some managerial difficulties have been highlighted by producers’ organizations, with emphasis on the difficulty of composing the management group and inspecting the rules; the lack of trained professionals in GI management and the lack of support from the institutions that encouraged the implementation of the GI after certification by the INPI.