PINEAPPLE OF ITABERABA: THE PÉROLA OF BAHIA NORTHEAST DESERVING TO BE PROTECTED/BAHIA

Resumo

Pineapple production exists in several municipalities of Brazilian regions, boosting the local economy, generating employment and a source of income for many families. One example, the Pérola, variety in the city of Itaberaba, located in the state of Bahia, is worth highlighting, whose production potential is quite vast. The work in question aims to present the current production of this specific fruit in the municipality, as another possibility for future Geographical Indication. For this purpose, qualitative research was carried out, including mostly news sources and a literature review of secondary sources, which allowed us to detail information about their cultivation in the region. For this purpose, qualitative research was carried out, including mostly news sources and a literature review of secondary sources, which allowed us to detail information about their cultivation in the region. This work contends that the Pérola, that pineapple cultivation in Itaberaba, is in a very favorable condition to obtain its GI registration, which will certainly guarantee greater national and international prestige and, consequently, yield greater profits to the families of the Pineapple Producers' Cooperative of Itaberaba and Region (COOPAITA). Achieving GI certification will provide numerous benefits to the region, as well as add value and boost the local economy.