ANALYSIS OF THE POTENTIAL OF GEOGRAPHICAL INDICATION FOR THE CONQUISTA / BA VICTORY PLANALTO COFFEE

Resumo

Based on the perspective of increasing Geographic Indication registrations, Brazil has great potential. Some regions of the country have favorable edaphoclimatic characteristics, in addition to production and harvesting methods that are inherent to a specific know-how. Products grown in areas delimited with these specificities have greater added value obtaining a differentiation in the market, creating possibilities for socioeconomic development in the territory. Therefore, this article consists of the analysis of Geographical Indication (GI) for coffee from Vitória da Conquista in the state of Bahia. In this sense, the work was developed according to three aspects: historical-cultural survey of the product, verification of the presence of the Association, Union and Cooperative of producers in the region and the characterization of coffee. The methodology used was based on the review of literature, scientific documents and consultation of websites of Public Agencies. Thus, it was possible to ratify the potential of Geographical Indication for coffee from Vitória da Conquista as an Indication of Origin and Denomination of Origin. Thus, with the results obtained through the research of secondary sources, it is possible to identify the notoriety of the product mentioned as a vector of substantial growth in the studied region. In order for the registration of coffee to be filed with the INPI, synergy between entities representing the productive, governmental and community sectors is necessary. In addition to the change of culture in the spheres of local producers with respect to this type of registration.